In the midst of H&M receiving tons of backlash for their recently removed ad of a young African-American boy wearing a hoodie that read, “Coolest Monkey In The Jungle”, Diddy is reportedly offering him a $1 million modeling contract with Sean John.
If you happened to miss the ad, here’s a look at it below:
#Repost @afoucard (@get_repost) ・・・ Check out this racist ad from @hm! Let's BOYCOTT H&M! Whose with me?! @hmusa What universe do you live in that makes it okay to flaunt your racist ways in such an epic portion. I demand you remove this ad! This child is precious and should be treated as such! Boycott @H&M #boycottH&M #racists #coolestmonkeyinthejungle #notonmywatch
12 Likes, 7 Comments - Park Slope Moms The Series (@parkslopemoms) on Instagram: "#Repost @afoucard (@get_repost) ・・・ Check out this racist ad from @hm! Let's BOYCOTT H&M! Whose..."
According to HotNewHipHop, there’s no word whether or not the boy has accepted the offer and Diddy’s people have not commented on the matter.
Diddy was one of many celebrities to give support via social media to the boy, Pusha T, T.I., Lebron James, and YG are a few that voiced their opinion.
@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople????????????????????????⚖️????????⚖️
1m Likes, 26.6k Comments - LeBron James (@kingjames) on Instagram: "@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what..."
I think This is what @hm meant to print. RP: @sthuby Don't Get it FUC*ED UP!!! We account for Trillions in buying power & U WILL RESPECT THAT or we will SHUT YOUR BUSINESSES DOWN!!!! #boycotthandm????
155.3k Likes, 3,487 Comments - TIP (@troubleman31) on Instagram: "I think This is what @hm meant to print. RP: @sthuby Don't Get it FUC*ED UP!!! We account for..."
41.4k Likes, 1,138 Comments - Pusha T (@kingpush) on Instagram: "Accurate... **Never shopped with you ever...not even for Tshirts @hm **"
H&M has since apologized for the ad publicly.
Will H&M be able to come back from this? Do you think all this will blow over eventually?
Chris is a writer and social media guru who is known for channeling his creativity. He offers valuable insight regarding trending topics in hip-hop, sports, fashion/streetwear, and tech news. Follow @REALschweitz on Twitter