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Gucci Has Models Carry Their Own Heads On Runway In Milan

Gucci Says "Off With Their Heads!" in their runway show this week in Milan. 

First off, they started with an operating room as their backdrop:

Presenting the #GucciFW18 show space. The concept reflects the work of a designer-the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding. Watch the show live on Instagram Stories or through link in bio at 3PM CET. #mfw

161.5k Likes, 1,236 Comments - Gucci (@gucci) on Instagram: "Presenting the #GucciFW18 show space. The concept reflects the work of a designer-the act of..."

 

There was a dragon that was carried down the runway:

gucci on Twitter

Mysterious creatures: a model in a quilted velvet jacket carrying a dragon walks the #GucciFW18 show. Inspired by the 'Legend of the baby dragon in the jar', the real story of an author who staged finding a baby dragon in his garage in Oxfordshire, England. #makinariumsfxvfx #mfw

 

And a Chameleon:

gucci on Twitter

A chameleon by #Makinarium-an agency specialising in integrated special and visual effects-and a pale blue denim embroidered jumpsuit in the #GucciFW18 fashion show by #AlessandroMichele. #mfw

 

But the heads:

We have literally lost our minds for the #GucciFW18 collection by #AlessandroMichele ???? See more in our #MFW stories????????: @gettyimages

79 Likes, 3 Comments - Stylight (@stylight) on Instagram: "We have literally lost our minds for the #GucciFW18 collection by #AlessandroMichele ???? See more in..."

 

Oh... The heads (the first picture of the ginger guy):

Getty Images News on Twitter

Be a model they said" ???????? The #GucciFW18 runway by #AlessandroMichele @gucci All access ???? to #MilanFashionWeek ➡️ https://t.co/AReIRClTLM ⬅️

 

I honestly don't know what's going on here but I've accepted that this is the fashion now.

 

Amy Cooper is one with the force and the force is with her.