(Photo by Maja Hitij/Getty Images)

This Sneaker Store Is Changing Everything

Did this Kentucky sneaker store change the shoe game?

With sneaker culture at an absolute high, the buying and re-selling of hyped sneakers is a booming industry and honestly may be ruining it for your everyday sneaker connoisseurs.

A boutique located in Lexington, Kentucky called Oneness, made an effort to do their part in halting the resale of one particular Jordan shoe that definitely looks the part.

11/7(WED)Release Jordan Brand AIR JORDAN 1 RETRO HIGH OG NRG 861428-106 SIZE:25cm - 29cm ¥16,000-(+tax) #aj1 #airjordan1 #nrg #wearme #pleasecrease #nophotos #thispairisnotnumbered #notforresale #tokyo23basketball #tokyo23 #basketball #jordanbrand #jumpman #airjordan #michaeljordan #nba #legend #tokyo #shibuya #harajuku

736 Likes, 2 Comments - TOKYO 23 (@tokyo23basketball) on Instagram: "11/7(WED)Release Jordan Brand AIR JORDAN 1 RETRO HIGH OG NRG 861428-106 SIZE:25cm - 29cm..."

Also, here's some actual footage of the release day.

@oneness required those buying the "Not For Resale" Air Jordan 1 to leave the store wearing the shoe. ????: @joesdayjob

29.8k Likes, 1,069 Comments - Sole Collector (@solecollector) on Instagram: "@oneness required those buying the "Not For Resale" Air Jordan 1 to leave the store wearing the..."

Will this end up helping or hurting the culture?

 

Written by Christopher Schweitzer
Beasley Media Group Inc.